Fashion brand strategy consultant

Brand strategy comes before samples

Before money goes into product or campaigns, I help founders and teams settle who the customer is, where the line sits in the market, and how to talk about it. A collection sells better when the brand is clear first.

The work covers brand positioning and identity, naming, market and competitive analysis, go-to-market planning, and distribution strategy. It suits emerging labels launching a first collection and established brands resetting direction. I work from New York with brands globally.