Fashion art direction and creative direction

Creative direction for fashion brands

A lookbook or campaign should look like the brand and sell the product. I direct the visual side from first reference to final image: casting and styling references, brand visual identity, and creative oversight on set.

The work suits launches, seasonal lookbooks, campaigns, and brand imagery for fashion labels. It ties back to the design and strategy behind the product, so the images match what is being made. Selected work is available on request.